Privacy Policy

Honest & Co.  ·  The ARK System

Last Updated: September 27, 2026

Your privacy matters to us. This Privacy Policy explains what information Honest & Co. may collect, why we collect it, how we use and protect it, and the choices available to you. Certain services may require temporary access to third-party accounts or the sharing of business, creative, professional, or personal materials so that we can perform the service you purchased.

1. Who We Are

Honest & Co. is a multi-disciplinary firm operating under The ARK System, with client-facing divisions including Asher Studios, House of Roman, and Kora Collective.

Honest & Co. is headquartered at 115 Perimeter Center Place, Suite 100, Atlanta, GA 30346.

All licensed real estate services are provided through Château Temples Realty LC, Firm License H-80926, licensed in the State of Georgia.

For privacy-related questions, contact [email protected].

2. Information We Collect

Information You Provide Directly

When you submit a form, purchase a service, schedule an appointment, participate in a consultation, communicate with our team, or provide materials necessary for service fulfillment, we may collect information including:

  • First and last name
  • Email address
  • Mobile phone number
  • Mailing or business address when relevant
  • Service preferences and inquiry details
  • Information submitted through forms or questionnaires
  • Business information, professional history, goals, plans, and strategy information
  • Resume, career, employment, education, and professional profile information
  • Brand preferences, colors, patterns, visual references, screenshots, inspiration, themes, and creative direction
  • Files, documents, images, links, videos, notes, worksheets, and other materials you voluntarily provide
  • Information discussed during consultations, strategy sessions, screen-sharing sessions, calls, or other service interactions
  • Third-party account usernames, login email addresses, temporary passwords, or other access information when reasonably necessary to perform a purchased service

Information Collected Automatically

When you visit this website, we may automatically collect information such as IP address, browser type, device type, pages visited, time on site, referring source, screen size, and general website activity.

Cookies and Tracking Technologies

This website may use cookies, Google Analytics, Meta Pixel, and similar technologies to understand website usage, improve performance, and measure marketing effectiveness. You may control certain cookie settings through your browser.

3. Account Access, Usernames & Temporary Passwords

Certain Honest & Co. services require us to work directly inside a client's third-party account. Examples may include LinkedIn profile optimization, YouTube channel setup, social media configuration, website setup, business software configuration, or similar implementation services.

By voluntarily providing account access information for a purchased service, you authorize Honest & Co. and the team members assigned to your service to access that account solely for the purpose of performing the agreed service.

Temporary Password Strongly Recommended

Clients should create a temporary or service-specific password whenever possible rather than providing a permanent password used across other accounts.

After Honest & Co. confirms that the applicable service has been completed, the client should immediately change the temporary password and review the account's security settings.

Clients should never provide a password that is also used for banking, financial accounts, government accounts, healthcare portals, or other highly sensitive systems.

What Access May Be Used For

Depending on the service purchased, authorized account access may be used to perform tasks such as:

  • Reviewing existing profile or channel information
  • Updating profile descriptions, headlines, biographies, or business information
  • Organizing profile or channel settings
  • Uploading or adjusting approved creative assets
  • Adding links, descriptions, featured materials, or other approved information
  • Reviewing platform settings necessary to complete the service
  • Implementing changes discussed or approved during the service

Two-Factor Authentication

Some third-party platforms may require the client to approve a login, provide a temporary verification code, or otherwise participate in two-factor authentication. The client may be required to remain available during implementation or screen-sharing sessions to complete those security steps.

Honest & Co. does not require clients to disable reasonable account security protections simply to receive a service.

Third-Party Platform Security

Clients understand that platforms such as LinkedIn, YouTube, Google, Meta, website providers, and other technology services maintain their own login security systems and terms of use.

A third-party platform may independently require identity verification, temporarily restrict a login, request additional authentication, or respond to a login from a new device or location. Honest & Co. does not control those independent platform security processes.

After Service Completion

Once account-based implementation work is complete, the client is responsible for changing any temporary password provided to Honest & Co. and maintaining future account security.

Where reasonably practicable, Honest & Co. does not intentionally retain temporary passwords longer than necessary to complete the purchased service or resolve an immediately related service issue.

4. Confidentiality, Creative Conversations & Client Materials

Honest & Co. services may involve candid conversations about a client's business, career, finances, operations, branding, future plans, unfinished ideas, creative concepts, strategies, challenges, goals, or other information that may not be public.

We recognize that clients may need room to discuss ideas while they are still incomplete, experimental, confidential, or commercially sensitive.

Our Confidentiality Practice

Honest & Co. treats non-public client information, creative materials, strategic discussions, and service-related conversations as confidential business information and limits access to people who reasonably need the information to provide, administer, support, or complete the client's service.

We do not sell a client's private business ideas, creative concepts, unpublished materials, account credentials, or confidential service conversations to third parties.

Creative Materials You Provide

Clients may voluntarily provide mood boards, screenshots, visual references, designs, photographs, logos, color palettes, patterns, themes, written concepts, draft content, inspiration, examples, brand materials, documents, or other creative references.

These materials may be reviewed and used internally for the limited purpose of understanding the client's preferences and producing the purchased service.

Disclosure Within the Service Team

The client authorizes Honest & Co. to share relevant portions of service conversations and submitted materials with employees, contractors, assistants, designers, consultants, technology providers, or other team members who reasonably need access to help perform or administer the service.

Access should be limited to information reasonably related to that person's role in providing the service.

Public Use, Portfolio Use & Testimonials

Honest & Co. will not intentionally publish a client's confidential account credentials or private login information.

Identifiable private client materials, unpublished strategies, or confidential creative conversations will not be publicly presented as a case study, portfolio example, testimonial, training example, or marketing asset without separate permission when such permission is reasonably required.

A client's decision to provide a testimonial, review, or separate authorization for portfolio or marketing use does not authorize disclosure of passwords or unrelated confidential information.

This Privacy Policy describes Honest & Co.'s confidentiality practices. It does not create attorney-client privilege or another legally privileged relationship. If a particular engagement requires a separate confidentiality or nondisclosure agreement, that agreement should be executed separately.

5. How We Use Your Information

We may use information we collect to:

  • Respond to inquiries
  • Process purchases and administer services
  • Schedule and manage appointments
  • Perform purchased services
  • Access authorized third-party accounts when necessary for service fulfillment
  • Prepare client-specific recommendations, designs, documents, profiles, channel settings, or other deliverables
  • Communicate about service progress, completion, scheduling, and support
  • Send transactional email and SMS communications
  • Send marketing communications where permitted and consented to
  • Improve our website, client experience, services, and operational processes
  • Maintain business, legal, tax, transaction, compliance, and service records
  • Protect against fraud, misuse, unauthorized access, or other security concerns

6. How We Store & Protect Information

Client information may be stored in our customer relationship management system, email systems, file storage services, scheduling platforms, payment systems, business software, or other service providers used to operate Honest & Co.

We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, misuse, disclosure, alteration, or loss.

No electronic storage or transmission method can be guaranteed to be completely secure. Clients should use reasonable security practices when sending sensitive information and should use temporary credentials when account access is required.

7. Sharing Your Information

Honest & Co. does not sell, rent, or trade personal information to third parties for their independent marketing purposes.

Mobile phone numbers collected for SMS communications and mobile opt-in data are not sold or shared with third parties for their independent marketing purposes.

We may share information with:

  • Technology providers that process information on our behalf
  • CRM, email, SMS, scheduling, payment, file-storage, and software providers
  • Authorized Honest & Co. team members and contractors involved in delivering a purchased service
  • Cooperating real estate brokers or referral partners when necessary to complete an authorized referral
  • Professional advisers or service providers when reasonably necessary for business operations
  • Government authorities, regulators, courts, or law enforcement when disclosure is legally required

8. SMS & Text Message Communications

Honest & Co. operates an SMS messaging program to send appointment reminders, service-related notices, real estate education content, follow-up communications, and business development updates to clients and prospective clients who have provided the applicable consent.

SMS Program Disclosure

By providing your mobile phone number and checking the applicable SMS consent checkbox on an Honest & Co. form or chat widget, you expressly consent to receive recurring automated SMS messages from Honest & Co. from 678-990-7541.

Consent to SMS communications is not required as a condition of purchase.

Message Frequency

Message frequency varies based on your inquiries, purchases, appointments, and service activity.

Rates

Message and data rates may apply.

To Opt Out

Reply STOP at any time to unsubscribe from SMS communications. You may also contact [email protected].

For Help

Reply HELP for assistance or contact [email protected] or 470.775.6120.

Mobile Number Privacy

Your mobile phone number will not be sold or rented for third-party marketing purposes. Mobile opt-in data and consent records are used to support Honest & Co. communications and applicable service providers assisting with those communications.

For complete terms governing our services and messaging program, please also review our Terms of Service at honestandco.co/terms .

9. Email Communications

If you subscribe to Honest Keys or otherwise consent to marketing email communications, you may receive promotional or educational emails from Honest & Co.

You may unsubscribe from marketing emails using the unsubscribe link included in applicable messages.

Transactional and service-related emails may still be sent when necessary to administer a service you purchased, provide required notices, complete an appointment, deliver materials, or respond to your request.

10. Meta Pixel & Google Analytics

This website uses the Meta Pixel (ID: 862013886532013) to help understand website activity and measure advertising performance.

We may also use Google Analytics to understand how visitors interact with the website.

You may learn about Google's opt-out tools at the Google Analytics Opt-out Browser Add-on .

11. Data Retention & Credential Removal

We retain information for as long as reasonably necessary to provide services, maintain business and transaction records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business operations.

Temporary passwords and similar credentials provided solely for service implementation should not be retained longer than reasonably necessary for completion of that service.

Clients should change any temporary password immediately after receiving notice that the account-based service has been completed.

Clients may request deletion of eligible personal data by contacting [email protected]. Certain information may need to be retained when required for legal, accounting, transaction, compliance, dispute-resolution, or legitimate business purposes.

12. Your Privacy Rights

Depending on applicable law and your location, you may have rights to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Opt out of marketing communications
  • Withdraw SMS consent by replying STOP
  • Request information about our privacy practices

To submit a privacy request, contact [email protected].

13. Children's Privacy

This website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 through this website.

If you believe we have inadvertently received personal information from a child under 13, please contact us at [email protected].

14. Third-Party Platforms & Links

This website and our services may use or link to third-party platforms, websites, software, payment systems, social media platforms, video platforms, CRM systems, scheduling services, or other technology.

This Privacy Policy governs Honest & Co.'s practices. Third-party services maintain their own privacy policies, security practices, terms, and operational systems.

Clients should review the privacy and security policies of third-party accounts they authorize Honest & Co. to access.

15. Changes to This Policy

Honest & Co. may update this Privacy Policy from time to time as our services, technology, business practices, or legal obligations change.

When material changes are made, the Last Updated date at the top of this page will be revised.

We encourage clients and website visitors to review this Privacy Policy periodically.

16. Contact Us

For questions, concerns, data requests, or privacy-related matters, please contact:

This Privacy Policy is intended to explain Honest & Co.'s privacy and information-handling practices and is not legal advice. We recommend consulting a licensed attorney regarding privacy, confidentiality, cybersecurity, or contractual requirements specific to your business or circumstances.