Privacy Policy

Honest & Co.  ·  The ARK System

Last Updated: July 9, 2026

Your privacy matters to us. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. This policy also governs our SMS text messaging program. By using honestandco.co you agree to the practices described in this policy.

1. Who We Are

Honest & Co. is a multi-disciplinary firm operating under The ARK System, with divisions including Asher Studios, House of Roman, and Kora Collective. We are headquartered at 115 Perimeter Center Place, Suite 100, Atlanta, GA 30346. All real estate services are provided through Château Temples Realty LC, Firm License H-80926, Licensed in the State of Georgia.

For privacy-related questions contact us at [email protected].

2. Information We Collect

Information You Provide Directly

When you submit a form, book a session, or contact us through this website we may collect:

  • First and last name
  • Email address
  • Mobile phone number (used for SMS communications when you have provided consent)
  • Information you provide in open text fields
  • Service preferences and inquiry details

Information Collected Automatically

When you visit this website we may automatically collect IP address, browser type, pages visited, time on site, referring source, device type, and screen size.

Cookies and Tracking Technologies

This website uses cookies and similar tracking technologies including the Meta Pixel and Google Analytics to understand how visitors interact with our content and measure the effectiveness of our marketing. You may disable cookies through your browser settings.

3. How We Use Your Information

We use the information we collect to respond to inquiries, schedule and manage appointments, send service-related communications, send SMS text messages and marketing communications with your consent, improve our website and services, analyze website traffic, and comply with applicable legal obligations.

4. How We Store Your Information

Your information is stored securely in our customer relationship management system. We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. You may request deletion of your data at any time by contacting us at [email protected].

5. Sharing Your Information

Honest & Co. does not sell, rent, or trade your personal information to third parties for their marketing purposes. Mobile phone numbers collected for SMS communications and mobile opt-in data are never sold, rented, or shared with third parties for any marketing purpose. We may share your information only with trusted technology partners who process data on our behalf (such as our CRM and messaging service providers), with cooperating brokers or business partners only as necessary to complete a referral, or as required by law.

6. SMS & Text Message Communications

Honest & Co. operates an SMS text messaging program to send appointment reminders, real estate education content, and business development updates to clients and prospective clients who have provided express written consent. The disclosures below govern our SMS program in full.

SMS Program Disclosure

By providing your mobile phone number and checking the SMS consent checkbox on a form or chat widget on honestandco.co, you expressly consent to receive recurring automated SMS text messages from Honest & Co. (sending number: 678-990-7541). You are not required to consent to SMS messages as a condition of any purchase or service.

Message Frequency

Message frequency varies. You may receive appointment reminders, educational content, follow-up messages, and service-related updates.

Rates

Message and data rates may apply.

To Opt Out

Reply STOP at any time to unsubscribe from SMS messages. You will receive one final confirmation message and no further SMS messages will be sent to your number. You may also contact us directly at [email protected] to be removed.

For Help

Reply HELP for assistance, or contact us at [email protected] or 470.775.6120.

Mobile Number Privacy

Your mobile phone number will not be sold, rented, or shared with third parties for marketing purposes. Mobile opt-in data and consent records are not transferred to or shared with any third party. Phone numbers are used solely to communicate with you as part of the Honest & Co. SMS program described in this section.

How You Opt In to SMS

You may opt in to SMS text messages from Honest & Co. through the following methods:

  • Submitting a contact or inquiry form on honestandco.co and checking the SMS consent checkbox
  • Interacting with the chat widget on honestandco.co and providing your mobile phone number with explicit SMS consent

For complete terms governing our SMS program, including message types and your rights, please also review our Terms of Service at honestandco.co/terms. This Privacy Policy and our Terms of Service together constitute the full agreement governing SMS communications from Honest & Co.

7. Email Communications

If you subscribe to Honest Keys or opt in to email communications you will receive emails from Honest & Co. You may unsubscribe at any time by clicking the unsubscribe link in any email. Transactional emails related to services you have purchased may still be sent after unsubscribing from marketing emails.

8. Meta Pixel & Google Analytics

This website uses the Meta Pixel (ID: 862013886532013) to track visitor behavior and measure the performance of our advertising on Meta platforms. We also use Google Analytics to understand how visitors interact with our website. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

9. Your Rights

You may have the right to access, correct, or delete your personal information, opt out of marketing and SMS communications, and request your data in a portable format. To exercise any of these rights contact us at [email protected]. We will respond within 30 days.

10. Children’s Privacy

This website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13 please contact us immediately at [email protected].

11. Third-Party Links

This website contains links to third-party websites. This Privacy Policy applies only to honestandco.co. We are not responsible for the privacy practices of any third-party site.

12. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes we will update the Last Updated date at the top of this page. Your continued use of this website following any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy please contact us:

This Privacy Policy was prepared for informational purposes. Honest & Co. recommends consulting a licensed attorney for legal guidance specific to your situation.