Asher Studios  ·  Honest & Co.

Start a Business

Most business plans get written after decisions are already made. Ours get built before anything is committed — so every choice has a reason behind it. This system is progressive and thorough. Results are not guaranteed — but the foundation will be.

The journey

Three steps. One direction.

You do not start at the plan. You start at the foundation. Each step builds on the one before it — and you choose how far you go.

Step one

Blueprint Diagnostic

Step two

Business Blueprint


Step one

Blueprint Diagnostic

This is where every business engagement starts. Before we build anything, we surface what is actually happening — what is working, what is not, and what the most honest next move looks like. You walk away with a completed business model canvas built around your specific market, niche, strengths, and life. Not a template. Not a generic framework. Yours.

  • 90-minute structured session with your strategist
  • Completed business model canvas delivered after the session
  • Honest assessment of gaps, strengths, and next steps
  • Required starting point for all business services

Step two

Business Blueprint

The Business Blueprint is the complete package — a professionally written, execution-ready business plan built from everything uncovered in the diagnostic. This is the document you bring to a lender, a partner, an investor, or yourself when you need to know that what you are building is real.

  • Full written business plan — executive summary to financial projections
  • Market research and competitive landscape included
  • Marketing and monetization strategy built in
  • Business Plan Preview conversation before final delivery
What is the Business Plan Preview?

Before the final plan is delivered, your strategist schedules a private preview conversation with you. You review the plan together, confirm the direction is right, address any final adjustments, and leave knowing exactly what you are receiving. Nothing is finalized until you have seen it and said yes.


Step three

Funding Foundation

Your Business Blueprint already includes the documents and paperwork required to submit a loan as a new business. The Funding Foundation step is where we review that documentation against actual lender requirements — making sure what you have built is structured the way funding sources expect to see it.

  • Loan-ready documentation review and structuring
  • SBA and conventional lender requirement alignment
  • Financial projections reviewed for lender presentation
  • Guidance on next steps for submission

This system is progressive and thorough. Loan approval and funding outcomes are not guaranteed and depend on factors outside our control. What we deliver is a foundation built with the level of care and detail that gives your application the best possible starting point.


Ready to start

Every business we work on starts the same way. A conversation.

You do not have to know which step you are on before you reach out. That is what the concierge call is for. Tell us where you are and we will tell you where to start.

Speak to Our Concierge